Meet The Team

Cultivate & Bloom

Welcome to the world of Cultivate & Bloom! Visit our online flower shop.

Experience beautiful Hand-Tied Bouquets™, flowers, plants, and gifts curated with your home and gift-giving needs in mind.

The Cultivate & Bloom team has designed and searched for beautiful and unique gifts and flowers that we enthusiastically share with you and hope you will enjoy too!

Here’s to YOU and may your home bloom with JOY!!

Meet The Team

Meet Kelly (Owner)

Kelly’s passion for flowers started at the age of 15, when she started working at a local flower shop in Texas. Little did she know that start would catapult her into a lifelong career in the floral industry. 

After graduating with a marketing degree, Kelly began her career with several large retailers where she stayed close to her passion. First with Kroger, where she worked in one of their floral design centers eventually becoming a buyer in their corporate office. A few years later she joined H-E-B Grocery where she developed and led what is known as one of the premier floral programs in North America. As Director of Floral Marketing and Procurement, Kelly deepened her passion for flowers and plants. She spent time with farms all over the world and saw firsthand the breeding process, working directly with farms in Holland, South America, Florida, Texas, and California. She always made sure her customers had the freshest product grown. Kelly pioneered industry-changing initiatives such as the first Guaranteed Flower Vase Life. Always energetic and driven, Kelly decided it was time to step away from the retail side and began working with one of the largest potted plant growers to develop and launch new genetics of long-lasting hydrangeas. With that complete, and with many years of experience working with and loving flowers, she knew it was time to create and grow something new. 

Meet Eryn (Studio Operations Manager)

Eryn is the proud daughter of two military parents that, because of their travel, was able to experience and derive a passion for varieties of flowers her entire life.  She started out planning events and grew into the floral industry where she now has over 10 years of experience.  She thrives on making visions come to life and bringing people the same emotions she experiences while making them.

Eryn's greatest accomplishment in life is her stunning daughter, Keeley, who forever changed her life and makes her proud each and every day. Her dog, Bennett, holds a special place in her heart and her lap whenever she is home. She also has two stepchildren and two boys whose lives she is proud to be a part of. She cherishes the love of her parents and two siblings that have supported her throughout every life decision. She is thankful for her best friend who stands by her side and supports her floral and plant obsessions. He is the roots to her blooms. 

Meet Bella (Ecommerce Operations Manager)

Bella is our E-commerce Operations Manager with 2 years of experience and a background in kinesiology. Bella specializes in Operations and is responsible for educating other employees on using progressive systems and applications, including software, mass communication procedures and organizational apps.

Bella is a powerful force in the workplace and uses her positive attitude and tireless energy to encourage others to work hard and succeed. Bella is inspired daily by her dad who has taught her everything she knows, her boyfriend who has pushed her to follow her dreams and her Mom who she can be creative with. She has a passion for her two dogs, cat and using her creativity. In her free time, Bella likes to hike, crochet, and learn new creative skills. Go Spurs Go!

Yuri (Lead Designer)

Yuriana has more than three years of experience working as a floral designer and event assistant.  Yuriana's creativity and love for flowers is evident in her amazing floral designs that are created with love, attention to small details and purpose.  Here her sensitivity and her connection with her flowers distinguish her from other designers.  When Yuriana is not working on a floral design, she enjoys food, wine, travel and dancing.  She's originally from Mexico, what she misses the most is the ball cheese, a very characteristic Dutch cheese from Mérida, Yucatán.

The Journey to Cultivate & Bloom

Remember 1980 ? I do! I was a young girl in East Texas when I began working in a small town retail flower shop, that was where I started developing my passion for flowers.

Fast forward to the 1990's where I joined the food and flower retail world upon graduating from college, working for Kroger and H-E-B Grocery. It was at H-E-B as a young adult where I started what I know now as a life long career with a passion for flowers AND people. I started working in HEB's Floral Warehouse as the Manager, then Floral and Produce Procurement and eventually as Floral Director developing their Floral and Texas Backyard programs.

Fast forward one more time to 2007 when I retired from HEB in order to raise my boys while still working in the industry traveling the world visiting flower breeders and greenhouses, developing my passion even further!

Once my boys were raised, I decided it was time to open an online flower delivery where I could once again share my love and passion for flowers!

After many brainstorming sessions, research and planning, an online flower delivery shop was launched! With all the changes leading to our new reality in 2020 and beyond, all roads confirmed that a better, fresher and more creative floral business would flourish in the e-commerce arena!

And so the journey began! Cultivate & Bloom is my way of sharing the joy of flowers with YOU!

I strive to bring you fresh, unique, and beautiful flowers and plants, and wonderful gifts for your home and your gift-giving needs!

Our amazing Hand-Tied Bouquets® and carefully curated gift items will delight all of your family, friends, business associates, and loved ones.

What we CULTIVATE, we know will BLOOM for you in many ways!

-Kelly