Kelly’s passion for flowers started at the age of 15, when she started working at a local flower shop in Texas. Little did she know that start would catapult her into a lifelong career in the floral industry. 

After graduating with a marketing degree, Kelly began her career with several large retailers where she stayed close to her passion. First with Kroger, where she worked in one of their floral design centers eventually becoming a buyer in their corporate office. A few years later she joined H-E-B Grocery where she developed and led what is known as one of the premier floral programs in North America. As Director of Floral Marketing and Procurement, Kelly deepened her passion for flowers and plants. She spent time with farms all over the world and saw firsthand the breeding process, working directly with farms in Holland, South America, Florida, Texas, and California. She always made sure her customers had the freshest product grown. Kelly pioneered industry-changing initiatives such as the first Guaranteed Flower Vase Life. Always energetic and driven, Kelly decided it was time to step away from the retail side and began working with one of the largest potted plant growers to develop and launch new genetics of long-lasting hydrangeas. With that complete, and with many years of experience working with and loving flowers, she knew it was time to create and grow something new. 

Eryn is the proud daughter of two military parents that, because of their travel, was able to experience and derive a passion for varieties of flowers her entire life.  She started out planning events and grew into the floral industry where she now has over 10 years of experience.  She thrives on making visions come to life and bringing people the same emotions she experiences while making them.

Eryn's greatest accomplishment in life is her stunning daughter, Keeley, who forever changed her life and makes her proud each and every day. Her dog, Bennett, holds a special place in her heart and her lap whenever she is home. She also has two stepchildren and two boys whose lives she is proud to be a part of. She cherishes the love of her parents and two siblings that have supported her throughout every life decision. She is thankful for her best friend who stands by her side and supports her floral and plant obsessions. He is the roots to her blooms. 

Bella is our E-commerce Operations Manager with 2 years of experience and a background in kinesiology. Bella specializes in Operations and is responsible for educating other employees on using progressive systems and applications, including software, mass communication procedures and organizational apps.

Bella is a powerful force in the workplace and uses her positive attitude and tireless energy to encourage others to work hard and succeed. Bella is inspired daily by her dad who has taught her everything she knows, her boyfriend who has pushed her to follow her dreams and her Mom who she can be creative with. She has a passion for her two dogs, cat and using her creativity. In her free time, Bella likes to hike, crochet, and learn new creative skills. Go Spurs Go!

Yuriana has more than three years of experience working as a floral designer and event assistant.  Yuriana's creativity and love for flowers is evident in her amazing floral designs that are created with love, attention to small details and purpose.  Here her sensitivity and her connection with her flowers distinguish her from other designers.  When Yuriana is not working on a floral design, she enjoys food, wine, travel and dancing.  She's originally from Mexico, what she misses the most is the ball cheese, a very characteristic Dutch cheese from Mérida, Yucatán.